The hidden sides of ‘dynamic pricing’ for airline tickets
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چکیده
A standard definition of dynamic pricing in airline markets typically focuses on how fares evolve over the booking period that precedes a flight’s take-off. Our research shows that such a definition is lacking because it fails to connect fare changes to some guiding principles of revenue management, defined as the combined methods used by carriers to set their fares. Once such a connection is made, we can highlight counter-intuitive instances of dynamic pricing where, on the one hand, the fare of the seat on sale, the one prospective buyers observe, does not change, or, on the other, the fare change does not correspond to a form of dynamic pricing.
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تاریخ انتشار 2017